ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Mark Schaefer
14 min readMar 27, 2023

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks:

  1. Compose a simple essay
  2. Recognize industry trends that could influence a marketing strategy
  3. Summarize the main ideas in a lengthy piece of content
  4. Identify impacts on the field of marketing
  5. Take a complex table of data and create a useful summary
  6. Create a specific marketing plan
  7. Summarize survey responses
  8. Provide five unique content ideas
  9. Edit a long podcast transcript into a blog post
  10. Create social media posts

This blog post will report on the results of these ten tests.

ChatGPT versus Bard general performance

If you’ve used ChatGPT4, you know it is blazing fast. A full report on virtually anything in two seconds!

Bard is slower, about 10 seconds for a result. I mean, that is definitely a First World problem, but this is a First World blog post! It felt weird having to wait for a result after using ChatGPT for a while.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!