ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Mark Schaefer
14 min readMar 27

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks:

  1. Compose a simple essay
  2. Recognize industry trends that could influence a marketing strategy
  3. Summarize the main ideas in a lengthy piece of content
  4. Identify impacts on the field of marketing
  5. Take a complex table of data and create a useful summary
  6. Create a specific marketing plan
  7. Summarize survey responses
  8. Provide five unique content ideas
  9. Edit a long podcast transcript into a blog post
  10. Create social media posts

This blog post will report on the results of these ten tests.

ChatGPT versus Bard general performance

If you’ve used ChatGPT4, you know it is blazing fast. A full report on virtually anything in two seconds!

Bard is slower, about 10 seconds for a result. I mean, that is definitely a First World problem, but this is a First World blog post! It felt weird having to wait for a result after using ChatGPT for a while.

Also, Bard tends to add a little summary sentence at the end of everything. It’s rather useless, and I prefer ChatGPT’s no-nonsense, no-fluff response to a problem.

One advantage to Bard: When you create content, there is a little arrow that says View Options. If you click that, you’ll see that Bard gives you three more options to view. Pretty cool.

Finally, Bard seemed to have more character limitations compared to ChatGPT, requiring me to get more creative with some prompts.

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. Hopefully everything will get better week by week.

Now, let’s get on with the ten tests!

Test 1: Compose a simple essay

Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!