ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

14 min readMar 27

--

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks:

Compose a simple essay
Recognize industry trends that could influence a marketing strategy
Summarize the main ideas in a lengthy piece of…

Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

More from Mark Schaefer

Mark Schaefer

20 Entertaining Uses of ChatGPT You Never Knew Were Possible

Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and…

12 min readDec 12, 2022

--

Mark Schaefer

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m…

18 min readFeb 6

--

Mark Schaefer

An explanation of marketing for the arts in five minutes

I was recently a guest on the James Kennedy podcast and James, who fronts a UK rock band, issued a challenge. He wanted me to explain…

7 min readApr 24

--

Mark Schaefer

Does social media marketing still matter? Not like you think.

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter…

6 min readMar 6

--

See all from Mark Schaefer

Recommended from Medium

four cartoonish images of a white woman in business wear. i like this image because it looks like 4 different social media profiles.

Zulie Rane
in
The Startup

If You Want to Be a Creator, Delete All (But Two) Social Media Platforms

In October 2022, during the whole Elon Musk debacle, I finally deleted Twitter from my phone. Around the same time, I also logged out of…

8 min readApr 19

--

Kristen Walters
in
Adventures In AI

5 Ways I’m Using AI to Make Money in 2023

These doubled my income last year

9 min readFeb 16

--

Lists

What is ChatGPT?

9 stories52 saves

Level Up Your Medium Game

12 stories24 saves

Business 101

25 stories56 saves

Staff Picks

323 stories81 saves

The PyCoach
in
Artificial Corner

You’re Using ChatGPT Wrong! Here’s How to Be Ahead of 99% of ChatGPT Users

Master ChatGPT by learning prompt engineering.

7 min readMar 17

--

Aleid ter Weel
in
Better Advice

10 Things To Do In The Evening Instead Of Watching Netflix

Device-free habits to increase your productivity and happiness.

5 min readFeb 15, 2022

--

Two stochastic parrots sitting on a chain of large language models: LangChain

Leonie Monigatti
in
Towards Data Science

Getting Started with LangChain: A Beginner’s Guide to Building LLM-Powered Applications

A LangChain tutorial to build anything with large language models in Python

12 min readApr 25

--

The PyCoach
in
Artificial Corner

You’re Using Midjourney Wrong! Here’s How to Create Better Images than 99% of Midjourney Users

Generate amazing images by learning how to create better Midjourney prompts.

7 min readApr 12

--

See more recommendations

Help
Status
Writers
Blog
Careers
Privacy
Terms
About
Text to speech