ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Mark Schaefer
14 min readMar 27

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks:

  1. Compose a simple essay
  2. Recognize industry trends that could influence a marketing strategy
  3. Summarize the main ideas in a lengthy piece of
Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!