Case study: The most human commercial wins

For the rare few who may have missed the most “human commercial,” Nathan Apodaca of Idaho Falls posted a TikTok video featuring him skateboarding to work, drinking Ocean Spray Cranberry Juice, and singing along to “Dreams” by Fleetwood Mac.

Although this happened a few weeks ago, I’ve been unable to get this quirky little video sensation out of my mind as an example of the radical industry…