Five surprising ideas about building your personal brand in a time of crisis

Five surprising ideas about building your personal brand in a time of crisis

A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing your personal brand in the digital age.

During a recent podcast interview, the host commented that she was re-reading the book because it was especially relevant in the midst of this deepening economic crisis.

She’s absolutely right.

In fact, I’m passionate about this idea. In terms of business priorities during this crisis, there are three that are probably universal for most businesses:

1. Pivot as appropriate to make it to the other side.
2. Prepare for the “new normal” — will your business still be relevant in six months?
3. Build a personal brand.

Why should you be building your personal brand now? Three reasons:

1. Trust in businesses, brands, and advertising has declined for 11 consecutive years. Trust in business owners and technical experts has increased. Increasingly, the personal brand IS the company brand.
2. The economic crisis will create a shake-out in almost every industry. Having a strong personal brand — becoming KNOWN — can be a permanent and sustainable competitive advantage. More calls will be returned, more doors will…