Bio hazard: The danger of using “former” in your social media profile

Mark Schaefer
3 min readMay 2, 2024

I always cringe a little when I see somebody lead off their social media profile or personal bio with the word “former.”

Maybe the person is the former leader of a company, or a former star athlete, or a former national champion at something. These are all worthy accomplishments. But what does it say about what you’re doing NOW?

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!