Audience or authenticity? Why building an audience strains your soul
5 min readMar 25, 2019
By Mark Schaefer
We desperately want to be heard.
If you’re creating a brand, trying to make change in the world, or simply creating content on Snapchat, You. Just. Want. To. Be. Heard.
To be heard, you need an audience, and an audience rewards authenticity … but it can also take it away.