Audience or authenticity? Why building an audience strains your soul

By Mark Schaefer

We desperately want to be heard.

If you’re creating a brand, trying to make change in the world, or simply creating content on Snapchat, You. Just. Want. To. Be. Heard.

To be heard, you need an audience, and an audience rewards authenticity … but it can also take it away.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.