Are we creating AI, or are AI Agents creating us?

Mark Schaefer
7 min readJun 2, 2024

When OpenAI rolled out GPT4o a few weeks ago, it included the ability to speak — instead of just type — with the interface. The chipper voice assistant provided a first glimpse of an AI personality that could become our little employee, co-worker, and friend.

It also signals the next technological revolution: AI agents that will be integrated into every aspect of our lives…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!