Are we creating AI, or are AI Agents creating us?

Mark Schaefer
7 min readJun 2, 2024

When OpenAI rolled out GPT4o a few weeks ago, it included the ability to speak — instead of just type — with the interface. The chipper voice assistant provided a first glimpse of an AI personality that could become our little employee, co-worker, and friend.

It also signals the next technological revolution: AI agents that will be integrated into every aspect of our lives. Agents that will do all the crappy admin tasks we hate, organize a vacation, fix our computers, and act as our daily coach and therapist … right in the palm of our hand.

But integrating technology into our lives at that granular level also means we’ll need to surrender all privacy. These bots will record our biometric data, facial expressions, arguments, secrets, and every movement in our lives. Microsoft just introduced AI built into computers (called Recall) that will record and retain every online interaction, every five seconds of your life.

This presents enormous ethical complications, and we need to start thinking about it now-for our businesses and for our families.

I recently read a fascinating research study called “ The Ethics of Advanced AI Assistants.” It’s a monster report (as long as a book) sponsored by Google and written by 36 researchers from across the globe. Because I am a full-service blogger…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!