An updated formula for creating content that stands out

A few years ago I wrote a post with a formula for creating great content that seemed to help a lot of people. Today you have no choice but to work in news ways on content that stands out!

It’s a formula I’ve used in my college classes for many years but I’ve had to update the model recently to adjust to our current marketing environment.

Fair warning, this post also contains commentary about my balls.

So here we go.

First, let’s review the original formula. It still works …

The RITE method for content that stands out

A proven method to consistently create effective content is “RITE.”

RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. If you create content that consistently hits at least three out of these four angles, you’ll be spinning content gold.

1. Relevant

What if you have multiple interests like books, pets, and cars? Can you create content about everything you’re interested in?

The answer is … kind of.

You don’t want to confuse people. If you started a video series about woodworking and then did a commentary on the…