After blogging for 12 years, I’m still learning!

I recently surveyed my readers to see how I can improve my blogging. I learned a lot from the feedback, and maybe you will, too. Here are some highlights.

The newbies and old content

Although I’ve been blogging for more than a decade, 75 percent of my readers have followed the blog for less than three years. Of course this makes sense as my audience continues to grow and some of the early readers fade away, change jobs, etc.

One takeaway for me (and you) is that it might be time to re-visit some older themes in my blogging. Many things I wrote about three or four years ago are still relevant today. In the back of my mind, I am always pushing for new, new, new … but I would also be serving my audience well by resurrecting some key lessons from a few years ago.

More of this!

I asked a question “What would you like to see MORE OF in my blogging?”

Here are the main themes that emerged, with my commentary on the action I plan to take:

Case studies/real examples of marketing in action — I love providing this type of content. I’ve been inconsistent in this category and will focus on this more in the future.