A social media myth: Do we really need to “listen to our customers?”

Sure, we need to listen to our customers. But how?

Here’s a familiar piece of advice posted by an ad agency executive last week:

“There are conversations taking place about your company or brand 24 hours a day, seven days a week in social media. Are you a part of these conversations? Or are you hoping that if you don’t

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.