A social media myth: Do we really need to “listen to our customers?”
4 min read 3 days ago
Sure, we need to listen to our customers. But how?
Here’s a familiar piece of advice posted by an ad agency executive last week:
“There are conversations taking place about your company or brand 24 hours a day, seven days a week in social media. Are you a part of these conversations? Or are you hoping that if you don’t…