A radical idea about AI and marketing

Today I present a trove of little topics that are too short for a full blog post but too important to ignore.

A radical idea about AI and marketing

Obviously, AI is here. It’s the new gold rush, setting off feverish activities in every corner of the marketing world. And, there is a lot of debate about marketers learning these tools and new skillsets.

Of course we need to be learning how to use these tools. But in the long term, I don’t think most marketers will need to master prompts and MidJourney techniques. The AI will come to us.

In the early days of the web, a person needed to know computer code to navigate this new world. There was a lot of pressure on marketers to learn code at that time. Do we code now? Not really. We have lots of apps already coded to do our bidding. I believe AI will be similar.

AI is going to be INSIDE everything. It’s working its way into every important app and utility we use. Will we need to learn prompts? Even that is already going away in many cases. I don’t think we need to go to the technology. The technology will come to us in almost every case, making every task easier, faster, more creative, and more efficient.

Take a breath and give it a little time. I think I’m right.