A lesson in the power of artisanal marketing

I made a short and sweet video for you about some inspiration I received from my friend Ann Handley. If you prefer to read rather than view a video, an edited transcript about this idea of artisanal marketing appears below the video. Here we go!

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Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.