A human brand and my vulnerability journey

Mark Schaefer
8 min readNov 2, 2020

Vulnerability is a hot topic these days. I’m seeing this connection between vulnerability and leadership in all types of business literature and posts.

So it’s not surprising that in conversations about creating a more human brand, vulnerability is often a primary topic of discussion. The other day, a person I was helping on a coaching call mentioned that he appreciated how vulnerable and…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!