A fast and innovative method of strategy development

Mark Schaefer
5 min readJul 19, 2021

I recently vacationed in the lovely state of Maine and had dinner with an executive responsible for economic strategy development. He told me that some of the state’s traditional industries are in peril, and the worst is the paper industry. Maine once had 17 thriving paper mills but today there are seven.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!