A course correction for influence marketing measurement

The new influencers

  1. Becoming an “influencer” is going to be a legitimate and profitable career choice (at least short-term) and we will see increased competition as people jockey to stand out. Although creating snappy YouTube or Periscope content may seem easy to do, it probably requires about the same skill level a successful stand-up comedian, a commercial artist, or a TV news anchor. In other words, it’s not easy to do and those who make it and will be in high demand.
  2. Because of the severe shortage of effective influencers, marketing and ad agencies will have to have contract with the stars and act like a talent agency, connecting content creators with brands.

Who is an influencer?

Influence marketing measurement

The care and nurturing of influencers

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Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.