One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping. Ghosting is this trend (first coined about 20 years ago) of connections that disappear. A person cuts off all communications without…

I’ve been blogging for more than a decade and I realized I’ve never answered this question — the most-asked question I receive — “What is the best social media channel for my business?” So I will try to answer it today. I normally cringe when I hear this question because…

When I attend a marketing conference, I am normally the oldest person in the room. Certainly, I am the oldest keynote speaker on the agenda … usually by 10 years. It doesn’t bother me. Mentally, I operate at a youthful level. I have a lot of energy, embrace change, and…

A few weeks ago, I saw a blog post titled “The Future of Content Marketing” But it wasn’t, really. It had obvious forecasts like “people will use more video.” That’s like saying, “In the future people will like dogs.” So I challenged myself to think this through. In two years…

I’ve been thinking a lot about relevance lately. When you get down to it, having a great career, company, or brand gets down to one thing: fighting to be relentlessly relevant. This means being keenly aware of what’s happening in the world and adjusting to “surf” the waves of change…

For most of my clients, I recommend being a “fast follower” of most technological advances. Time-consuming evaluations are difficult unless you have vast resources to place bets in multiple places. I would rather let others make all the mistakes and sort things out for me! …

I was reminded by family, friends, and fans that I am crossing several milestones this year. My first big book with a New York publisher, Return On Influence, was published 10 years ago. In June, I will enter the 10th season of The Marketing Companion podcast. My best-selling book, KNOWN…

Somebody was telling me (sorry I can’t remember who it was!) about the early development of self-driving cars. They didn’t have steering wheels … because they didn’t need steering wheels. But this freaked out early test drivers. A steering wheel is so fundamental to the user experience that it really…

On the TILT blog, Dylan Redekop put forth an opinion that if you’re starting out as a content entrepreneur, you should focus on a private newsletter instead of a public blog. I wholeheartedly and passionately disagree and will put forth my argument today. It should be noted that I don’t…