A couple years ago, I noticed a pattern with the many marketing leaders I met. They all seemed to be stuck. Everywhere, everyone, and at almost every company I know. Even the biggest marketing stars at the most famous brands seem to be struggling. Every year, I’m honored to help…

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. I could argue that the biggest change I’ve witnessed is “velocity.” Marketing used to be about planning, executing, and measuring. Today, it’s about response, response, response to cultural moments. Meme marketing…

There is a quote in my new book that is gripping and profound, but I’m not sure I fully understood it until this week. This quote is from Boss Mom CEO Dana Malstaff: “It’s easier to start a movement than build a business.” Dana is a visionary business leader, and…

The aspects of content marketing have been sliced and diced many ways but I think considering content in this “hierarchy of needs” format may help you simplify the process of determining a strategy for your business. Of course there are many different kinds of content, and gratefully more are being…

There has been a flurry of panicked posts about protecting your content from AI. There have been lawsuits, probes, and new software that prevents sites like ChatGPT from accessing your content from being absorbed into large language models. Within 14 days of the availability of code that can prevent AI…

One of the highlights of my career was meeting Walter Isaacson. Walter has had a remarkable career as an academic, civic leader, and publisher, but he’s best known for authoring bestselling books on geniuses like Albert Einstein, Benjamin Franklin, Steve Jobs, and Leonardo DaVinci. There’s no better person who would…

One of the tenets of the inbound marketing movement is that using content to attract qualified leads is the most cost-efficient marketing system around. But with the inbound marketing movement now approaching 15 years, I am seeing certain trends among companies who have been in this awhile that show that…

Ed Keller is one of my marketing heroes. He’s considered the godfather and preeminent authority on word-of-mouth marketing and he wrote the seminal book on the subject in 2003, The Influentials. Ed is still researching the subject today as a professor at the University of Pennsylvania. To illustrate my Ed…

Since my book KNOWN was published, many readers have reached out to me expressing how it has changed their lives and their businesses. However, one area where someget stuck is choosing an ideal personal branding theme (I call this your sustainable interest). Most people have many wonderful ideas, hobbies, and…