Mark Schaefer – Medium

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Belonging to the Brand: Why Community is the Last Great Marketing Strategy

Belonging to the Brand: Why Community is the Last Great Marketing Strategy

The essential guide to develop community as part of a brand marketing strategy.

2023

Mark W. Schaefer

Mark W. Schaefer

Stories

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Mark Schaefer

20 Entertaining Uses of ChatGPT You Never Knew Were Possible

Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and…

12 min readDec 12, 2022

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20 Entertaining Uses of ChatGPT You Never Knew Were Possible

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362

Mark Schaefer

15 Years On, Five Ways Blogging Changed My Life Forever

This week marks the fifteenth anniversary of my blog. Crazy, right? I realize that nobody cares about an anniversary like this … I don’t…

6 min read17 hours ago

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15 Years On, Five Ways Blogging Changed My Life Forever

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Mark Schaefer

How industries are being disrupted through stories

I was recently working with a long-established, traditional US retailer that is being disrupted through stories.

4 min readApr 11, 2024

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How industries are being disrupted through stories

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Mark Schaefer

Why AI does not mean the doom of marketing

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing.

7 min readApr 8, 2024

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Why AI does not mean the doom of marketing

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Mark Schaefer

Nine ideas to market to young people who avoid marketing

I was recently talking with a young influencer and I offered to send her one of my books.

7 min readApr 5, 2024

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Nine ideas to market to young people who avoid marketing

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Mark Schaefer

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered…

2 min readMar 28, 2024

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Marketers must stop doing what people hate.

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Mark Schaefer

Marketing’s Biggest Challenge starts NOW

Unable to sleep one night, I mindlessly scrolled Instagram. The platform’s algorithm learned I love nature and served up the most…

6 min readMar 25, 2024

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Marketing’s Biggest Challenge starts NOW

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Mark Schaefer

An experiment that will help you embrace the chaos

Every week for the past 10 years I’ve written at least two blog posts. I share my best ideas, observations from my business and my life…

4 min readMar 21, 2024

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An experiment that will help you embrace the chaos

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Mark Schaefer

What’s Next? Reflections on #SXSW 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other…

7 min readMar 18, 2024

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What’s Next? Reflections on #SXSW 2024

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Mark Schaefer

Getting creative to reach the unreachable customer

I recently received this message from a close friend in Europe … a person who has followed me on social media for years:

4 min readMar 14, 2024

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Getting creative to reach the unreachable customer

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Mark Schaefer

Mark Schaefer

Book Author

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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