Mark Schaefer – Medium

3 days ago

Welcome to the supply chain, your marketing strategy

A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing or social media strategy, but nothing is impacting brand loyalty right now as much as product and labor shortages. “Companies…

Marketing

2 min read

Aug 8

Is there a renaissance ahead for organic social media?

Today I’m going to discuss a possible trend and business opportunity. My views here are subjective because there is really no way to prove my observations. I could be completely wrong. But if I’m right, the time could be ripe for reimagining success with organic social media. Here is my…

Social Media

3 min read

Aug 1

Five strategies to win the content marketing arms race

Today I’m ripping an issue from the headlines and tying the implications to your current content marketing strategy. Whether you’re a big brand or a solopreneur trying to stand out with a blog or YouTube channel, pay attention. …

Content Marketing

7 min read

Jul 25

Dealing with the creepiness of personal branding

I do a lot of executive coaching and one of the big discussion topics is accepting the creepiness of personal branding — the fact that talking about yourself in public is part of business life these days. …

Personal Branding

3 min read

Jul 18

Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

As the world turned weird in 2020 (and then got progressively weirder), I supported my friends and customers by pivoting to virtual keynote speeches. I’ve given more than 200 online speeches since the pandemic started so I guess I’m a veteran now! I’ve learned some important lessons — especially from…

Speaking

5 min read

Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

Jul 11

Five signs that new pandemic consumer trends are sticking around

We’ve been living through a tragic and scary time, but from an academic perspective, it’s endlessly fascinating to watch how the pandemic consumer trends are sticking around and overturning our ideas about marketing priorities. I’ve written that we are in an Era of Unintended Consequences that demand our patience and…

Marketing

4 min read

Five signs that new pandemic consumer trends are sticking around

Jul 5

How to measure the emotional tone of your content

I am a big fan of the Grammarly app. This is not an ad or a paid sponsorship (I don’t do that) but I like the app and have benefitted from it in many ways over the years (I am a sloppy typist!) Today, I’ll report on a special way…

Blogging

3 min read

How to measure the emotional tone of your content

Jun 27

The sexiest part of content marketing isn’t your content

The other day a marketing professional asked people in her community to comment on her blog post. I won’t get into specifics because I don’t want to embarrass anybody, but the post headline was something like “Four Tips for Better Content Marketing.” I’m generous with my time and I help…

Marketing

4 min read

Jun 20

7 Reasons why this is the most challenging time to be in marketing

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Today I’m connecting a few dots to provide a perspective on…

Marketing

6 min read

Jun 13

Trying to fill a marketing job? Watch out for ghosting

One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping. Ghosting is this trend (first coined about 20 years ago) of connections that disappear. …

Marketing

4 min read