3 days agoMember-onlyWelcome to the supply chain, your marketing strategyA few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing or social media strategy, but nothing is impacting brand loyalty right now as much as product and labor shortages. “Companies…Marketing2 min read
Aug 8Member-onlyIs there a renaissance ahead for organic social media?Today I’m going to discuss a possible trend and business opportunity. My views here are subjective because there is really no way to prove my observations. I could be completely wrong. But if I’m right, the time could be ripe for reimagining success with organic social media. Here is my…Social Media3 min read
Aug 1Member-onlyFive strategies to win the content marketing arms raceToday I’m ripping an issue from the headlines and tying the implications to your current content marketing strategy. Whether you’re a big brand or a solopreneur trying to stand out with a blog or YouTube channel, pay attention. …Content Marketing7 min read
Jul 25Member-onlyDealing with the creepiness of personal brandingI do a lot of executive coaching and one of the big discussion topics is accepting the creepiness of personal branding — the fact that talking about yourself in public is part of business life these days. …Personal Branding3 min read
Jul 18Member-onlyFive Incredibly Useful Lessons From 200 Virtual Keynote SpeechesAs the world turned weird in 2020 (and then got progressively weirder), I supported my friends and customers by pivoting to virtual keynote speeches. I’ve given more than 200 online speeches since the pandemic started so I guess I’m a veteran now! I’ve learned some important lessons — especially from…Speaking5 min read
Jul 11Member-onlyFive signs that new pandemic consumer trends are sticking aroundWe’ve been living through a tragic and scary time, but from an academic perspective, it’s endlessly fascinating to watch how the pandemic consumer trends are sticking around and overturning our ideas about marketing priorities. I’ve written that we are in an Era of Unintended Consequences that demand our patience and…Marketing4 min read
Jul 5Member-onlyHow to measure the emotional tone of your contentI am a big fan of the Grammarly app. This is not an ad or a paid sponsorship (I don’t do that) but I like the app and have benefitted from it in many ways over the years (I am a sloppy typist!) Today, I’ll report on a special way…Blogging3 min read
Jun 27Member-onlyThe sexiest part of content marketing isn’t your contentThe other day a marketing professional asked people in her community to comment on her blog post. I won’t get into specifics because I don’t want to embarrass anybody, but the post headline was something like “Four Tips for Better Content Marketing.” I’m generous with my time and I help…Marketing4 min read
Jun 20Member-only7 Reasons why this is the most challenging time to be in marketingI’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Today I’m connecting a few dots to provide a perspective on…Marketing6 min read
Jun 13Member-onlyTrying to fill a marketing job? Watch out for ghostingOne of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping. Ghosting is this trend (first coined about 20 years ago) of connections that disappear. …Marketing4 min read