Have you heard of the term ? Perhaps it is a uniquely American phrase that means an utterly calamitous or mismanaged situation. Basically, it’s when your life is in chaos because everything seems to go wrong at the same time!

And for one friend, the last 12 months have…


I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional connection to your company is endlessly fascinating! I’ve been thinking a lot about how life in the fast lane of marketing is changing … how does branding work

In my books, I’ve contended…


Over the past few weeks, I have been taking classes from Wes Kao, one of the co-founders of the learning platform Maven. I’ll tell you WHY I was taking those classes in a moment, but first I want to share with you an important lesson I learned about the spiky…


I have a secret to share with you. I have so many content creation ideas that I have a backlog of more than 300 possible blog posts I’ve never written.


I had a nice chat with a LinkedIn friend who said he was working on a client marketing strategy by using the Simon Sinek model of determining the company’s “why.” But this makes no sense.

This “why” idea comes from Simon’s book called


In two years, we won’t recognize our jobs in marketing. I believe the world is changing that fast! I love scanning the horizon for ideas and trends that will shape our lives. …


This is a little-known fact but I have a master’s degree in organizational development and for many years led technology change and adoption efforts at a Fortune 100 company. Leading change can be one of the most frustrating of all career challenges. …


Since I wrote my book “KNOWN” a few years ago, I’ve continued to immerse myself in the best practices of … well, becoming known! We are in a period of business turmoil and marketing revolution. …


I received the most significant business advice of my life more than 30 years ago and it continues to inform my approach to strategy, business, and content creation to this day.

When I moved to Los Angeles many years ago, I desperately wanted to attend the MBA program at Claremont…


Years ago, I saw a statistic that haunted me. It haunts me still:

The primary emotion people feel when engaging in social media is jealousy.

Our social media narratives largely feature nothing but our shiny best selves. A constant stream of the best vacations and the best meals and the…

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store