PinnedMark Schaefer20 Entertaining Uses of ChatGPT You Never Knew Were PossibleOur RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and…Dec 12, 2022368Dec 12, 2022368
Mark SchaeferSometimes, marketing comes down to a personal decisionOn vacation in Italy, I visited a lovely wine shop in Florence. So of course, I wanted to talk to the owner about marketing (can’t help…4d ago14d ago1
Mark SchaeferWhat’s the difference between marketing versus branding?I was asked this question during a meeting of young marketing professionals recently: What is the difference between marketing versus…Sep 262Sep 262
Mark SchaeferA spicy marketing lesson from Ed SheeranAbout a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. This is a great lesson literally pointing to the future of…Sep 231Sep 231
Mark SchaeferA Prediction: The Fourth Marketing RebellionAt the end of Marketing Rebellion, a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be…Sep 16Sep 16
Mark SchaeferThe happy marketing story of the big fat pigThis is a happy marketing story. It’s short and sweet and I love it so much because it represents marketing the way it should be done for a…Sep 122Sep 122
Mark SchaeferThe economic value of human authenticityA LinkedIn comment made me wonder about the practical economic value of human authenticity and the “soul” in our work. Does that seem…Sep 91Sep 91
Mark SchaeferAn alternate view: The real influencer scamRecently Seth Godin wrote a post that received a ton of commentary on the social media stream: “The real scam of influencers.” But there is…Sep 53Sep 53
Mark SchaeferThe Real Reason Marketing Content is Getting WorseI’m a big fan of Rick Beato (one of his 4 million subscribers!). He is a passionate, intellectual YouTuber who dissects and explains much…Sep 25Sep 25
Mark SchaeferThe one (and only) key factor in monetizing a personal brandMany years ago, I had an opportunity to hang out with The Black Keys and I learned the most important lesson of my life about monetizing a…Aug 292Aug 292
