PinnedMark Schaefer20 Entertaining Uses of ChatGPT You Never Knew Were PossibleOur RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and…Dec 12, 2022372Dec 12, 2022372
Mark SchaeferThe true story of why I choked up in front of my college classI’ve had the honor of teaching a college class in digital marketing for the Rutgers Mini MBA program for 10 years now. I’ve taught dozens…2d ago22d ago2
Mark SchaeferDGAF: Why unhinged brands could be the safest marketing pathSome brands seem to be making a U-turn away from the safe and reliable marketing practices into something bizarre and even … horrifying…5d ago5d ago
Mark SchaeferThe biggest threat to free speech and democracy isn’t speech, it’s amplificationThe other day I checked in on Twitter (Still can’t bring myself to say X) and saw this tweet:Oct 213Oct 213
Mark SchaeferShould you self-publish a book or go with a traditional publisher?When I speak with hopeful new authors, this is by far the biggest question I receive. Should you self-publish a book … or try to get a…Oct 171Oct 171
Mark SchaeferThe Parasite Economy: An Upside for CreatorsToday, I’ll explain the Parasite Economy and why it is destroying businesses but opening up new opportunities for creators.Oct 141Oct 141
Mark SchaeferThe surprising math behind a growing social media communityI often get asked about the art and science of building a healthy and growing social media community and today I’d like to introduce an…Oct 10Oct 10
Mark SchaeferThe Nutter Butter campaign explained. Yes, this nightmare makes senseThe hottest marketing topic in the world right now is Nutter Butter.Oct 7Oct 7
Mark SchaeferSometimes, marketing comes down to a personal decisionOn vacation in Italy, I visited a lovely wine shop in Florence. So of course, I wanted to talk to the owner about marketing (can’t help…Oct 21Oct 21
Mark SchaeferWhat’s the difference between marketing versus branding?I was asked this question during a meeting of young marketing professionals recently: What is the difference between marketing versus…Sep 263Sep 263