7 Non-obvious coronavirus implications for marketing

Mark Schaefer
7 min readMar 16, 2020

As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting down, economies are stalling, households are imperiled. There are a lot of obvious implications for consumption, travel, eCommerce, and advertising. But here are seven non-obvious implications for marketing I am considering right now:

1. Are you relevant in this…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!