7 Non-obvious coronavirus implications for marketing

As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting down, economies are stalling, households are imperiled. There are a lot of obvious implications for consumption, travel, eCommerce, and advertising. But here are seven non-obvious implications for marketing I am considering right now:

1. Are you relevant in this moment?

Please take a long, hard look at the goods and services provided by your business. If you are not absolutely relevant to the world as it is RIGHT NOW, simply putting your business online or holding a webinar isn’t going to help the situation.

This is the right now:

• Many people are in, or will be entering, a state of shock and panic.
• They are trying to figure out how to manage the kids at home and entertain them for hours on end. Unexpected time with kids produces new psychological and financial stresses.
• They are isolated and bored.
• Their routines are disrupted.
• Thousands of people are being laid-off.
• They are experiencing deep anxiety and even depression.
• Important symbols of normal life — sports, festivals, concerts, conferences — are gone.