10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

I love great writing. I hang on to magical sentences when I read a special book, dreaming that I could write that well some day. For that reason, it will take me weeks to savor the wisdom of Ann Handley’s newly-revised edition of her classic Everybody Writes book.

However.

Since this is a new book that should be at the top of your book-buying list, I wanted to provide a few big lessons for you now. Here are ten lessons:

1. The Big Ask

Lesson number one came from opening the box and seeing the book!

I’ve heard Ann say, when you have a Big Ask, there needs to be a Big Give. So the first lesson is how Ann presented this book. It arrived in a handsome box which spilled over with glittery streamers when I opened it. She included a personal, hand-written note and a little personalized gift.

In a world of relentless distractions, this attention to detail and personal care stands out. I have a pile of books that have been sent to me. But of course I will review your book, Ann!