Aug 17, 2020

8 min read

10 Steps for your company to embrace cause marketing — and be believed!

I’ve often said that marketers flock to whatever is popular until they ruin it. And the latest thing that’s popular is cause marketing.

Predictably, the marketing airwaves have been filled with news of inappropriate and tone-deaf miscues as companies race to support the cause du jour.

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More from Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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