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10 Ideas about the Future of Content Marketing
A few weeks ago, I saw a blog post titled “The Future of Content Marketing” But it wasn’t, really.
It had obvious forecasts like “people will use more video.” That’s like saying, “In the future people will like dogs.”
So I challenged myself to think this through. In two years, we will not recognize the field of marketing. The transformation is happening before our eyes and I’ve been thinking a lot about what’s next, specifically about the future of content marketing.
It would be useless to think about what’s coming five years down the road. The change is too rapid and there are too many wildcards! But how about two years? I think that is within reach for me. Let’s dream a little about the near future of content marketing and riff on 10 ideas.
1. Robo content
AI-generated content is here. It’s good enough to create videos, movie scripts, and poetry. It is certainly good enough to create a blog post or a tweet. Resistance is futile. My friends are already doing it (I am not. This is really me, I promise).
The fact that AI bots will generate endless amounts of content will profoundly impact content marketing because it will obviously usher in a whole new phase of …
