10 Golden Rules of Personal Branding

Since I wrote my book “KNOWN” a few years ago, I’ve continued to immerse myself in the best practices of … well, becoming known! We are in a period of business turmoil and marketing revolution. It’s more important than ever to mindfully, systematically, and urgently master the best practices and rules of personal branding.

I’m doing a ton of personal coaching right now with people who want to stand out in their field. There are certain themes I keep coming back to and I thought I would summarize some of those big ideas for you today.

Here are my 10 Golden Rules of Personal Branding:

1. Be clear on what you want to be known for.

This is the necessary first step and maybe the most difficult of the golden rules of personal branding

It’s important to separate your “passion” from a sustainable interest that is meaningful to an audience big enough to make your dreams come true. Sometimes that passion and sustainable interest overlap, but sometimes a passion should be a hobby, not a career.

Another thing people struggle with is actually choosing which path to follow if they have diverse interests. In my coaching, I’ve learned there is always a common thread holding these activities together, and that…