10 Digital marketing statistics that made me say WOW

Mark Schaefer
5 min readOct 19, 2020

I was minding my own business when, unprovoked, these digital marketing statistics snuck up and attacked me the other day. The nerve!

After I dusted myself off, I realized that these were harmless and rambunctious numbers meant to educate, and possibly amuse me. Perhaps you will have a similar reaction.

A few digital marketing statistics that made me go wow:

1. 93 percent of U.S. traffic comes from Google search, Google Images, and Google Maps.

If you think about the competitive nature of business in general, it’s hard to believe that one company owns 93 percent market share of anything.

There is an interesting dichotomy of human nature. We demand choice but love convenience even more. The concentrated nature of search concerns me, but not enough to use something other than Google!

We see the same thing happening with Facebook as a social network and Amazon as an eCommerce hub. We generally only have the mental bandwidth for one solution.

Source: ( Sparktoro)

2. SEO drives 1000%+ more traffic than organic social media.

This makes me wonder … is social media marketing an oxymoron? If organic social media doesn’t drive customers to your site then what is it supposed to do? Is social media marketing really just social media advertising these days?

Why do social media marketing at all?

Source: ( BrightEdge)

3. Content with high levels of social engagement tends to perform well in voice search. In fact, the average voice search result has 1,199 Facebook shares and 44 Tweets.

Oh.

That’s why we do social media marketing. Never mind.

Source: (Backlinko)

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!